Daniel Nicholes

Expert Writer |

Daniel Nicholes shares insights on CRO, persuasive marketing, exit-intent strategies, and using nudges to capture consumer behavior insights to enhance user experience. He writes about CRO methods, including landing page optimization, site intercept surveys, popups, and optimizing the customer journey. Daniel offers practical advice for experience optimization.

Articles by Daniel Nicholes

Shopify CRO Audit Guide: Find Hidden Leaks and Unlock More Sales

Written by Daniel Nicholes, Expert Writer Updated: 31 Oct, 2025

If you’re running a Shopify store, chances are the problem isn’t traffic — it’s turning that traffic into sales. The average Shopify store converts at just 1.4%, while top-performing ones break 3.2 %–4.7 %. I’ve seen plenty of stores pulling good traffic but losing shoppers right before checkout. The issue usually isn’t interest — it’s the experience....

What Is a Lead Magnet: Unlocking the Secret to More Conversions

Written by Daniel Nicholes, Expert Writer Updated: 24 Nov, 2025

The average website bounce rate ranges from 41% to 55%, which means nearly half of your visitors leave without engaging further. That’s where lead magnets can help. Now you might wonder, “What is a lead magnet, and how do you make it actually work in ?” just like most founders and marketers I have connected...